As part of a design challenge, I developed a design direction for Allied Beverage’s B2B commerce site, a platform for alcohol distributors. Drawing from the statement of work and client feedback, I created an initial system of components and visual guidelines.

The goal was to refresh the site while staying grounded in Allied’s existing brand identity. I built a flexible design system based on their core green and introduced a broader color palette to support future expansion. Product detail elements were designed to align with insights gathered from requirement sessions and client input.

This work focused on establishing visual clarity, usability, and a strong design foundation for future development.